How We Started

Options Electrical Services came to us with a clear vision: to become the go-to NICEIC-approved electricians for homeowners and businesses across Bristol and Bath.

Their older online presence wasn’t showing:

• their excellent response times

• their certifications and quality guarantees

• their wide range of modern electrical services

Electrical work is personal — it's inside someone’s home or workplace.
Clients need to know they’re bringing in a skilled professional they can trust.

Our goal was to build a website that instantly answers the most important questions:
“Are they qualified?”
“Are they reliable?”
“Can they help with my specific job?”
…and
“How quickly can I get them here?”

A brand film and fancy animations weren’t the priority.
Reassurance and clarity were.

Project Process

Research & Wireframing

We began by understanding their audience:

• Homeowners needing upgrades, rewiring, or fault diagnosing

• Landlords needing certification & regular checks

• Business owners needing compliant and tidy installation work

Rather than overload users with technical terminology, we framed services around safety, compliance, and long-term reliability — what matters most to a person hiring an electrician.

UI/UX Design

We created a clean, modern layout centred around:

• Clear service page hierarchy → Domestic | Commercial | EV | Testing

• Strong trust indicators → NICEIC registered, qualified, insured

• Fast contact actions → tap-to-call & “Get a Quote” buttons everywhere they matter

Icons and visual markers help explain services instantly — even to those completely unfamiliar with electrical work.

Development & Testing

Using Elementor, we built a site that is:

• Fast-loading (vital for impatient mobile users)

• Structured for SEO (location-based and service-driven queries)

• Simple to update (so the team can add new services or projects anytime)

This wasn’t just a refresh — it was transforming a business card site into a 24/7 enquiry generator.

Key Features

• Safety-first messaging — highlighting NICEIC status and compliance

• Service breakdown by customer type — so people land exactly where they need

• Tap-to-call contact flow — perfect for urgent electrical issues

• Strong local SEO build — written for “Electrician Bristol” + surrounding areas

• Informative service pages — upgrades, EV chargers, rewires, consumer units, testing, and more

• Review areas for social proof — supports conversions for first-time customers

Conclusion

Now, Options Electrical stands out online the same way they operate offline:
competent, reassuring, and customer-focused.

The site doesn’t just list services — it builds trust through every section.
From fast navigation to mobile-first functionality, the experience is designed to reduce hesitation and drive action.

With this upgrade, Options Electrical is better equipped to compete in a crowded market — while giving homeowners, landlords, and local businesses a clear reason to choose them as their only option.